News

New joint venture in China: Facco Technology Hebei

Officine Facco, a leading player in the world market for over 65 years with a complete range of advanced poultry systems, announces a joint venture with Mr. Wang in China, a well-known entrepreneur in the agricultural and poultry industry. The result is Facco Technology Hebei, of which Officine Facco has total control and which will produce turnkey poultry systems for the Asian market, but not only. A strategic investment for the Italian company, for a major financial and, even more, organisational and human resources commitment, with a challenging growth plan. Facco Technology Hebei, with more than 100 people, will offer the entire Facco range, including Smart Farm technologies for remote control, with a specific development for the reference markets.

“We decided to invest in China, where we entered back in the 1980s for a collaboration with Beijing University in teaching poultry farming and where we have had a permanent presence with a subsidiary since the early 1990s. We know and fully understand the potential of this country, whose technological and production growth is reaching significant peaks of quality and uniformity in various sectors”, commented Massimo Finco, President of Officine Facco. “This operation, which represents a change of mode in our presence and action, makes us the only global company in the sector, thanks to our production units in Latin America, Europe and the Far East. This also allows us to guarantee our product through unequivocal control and certification at every stage. A Made in Facco quality that the world market has always appreciated and recognised.”

The Chinese market
The evolution of the poultry market in China is interesting because, with 1.2 billion laying hens, it is confirmed as a country with a high egg consumption. Breeding, which was once mainly rural-based and very fragmented (and therefore with poor health controls), has evolved towards organised distribution, which obviously requires efficient but above all safe and controlled production. A mode that Facco is able to propose, realise and offer with structured and technological turnkey projects, even of very large dimensions, controlled thanks to Smart Farm systems and therefore extremely efficient. “It is precisely our experience in the market for over 65 years and our knowledge of the sector and the needs of the animal, our ability to realise projects designed according to our customers‘ objectives and our connection with all markets that have made us the ideal partner for the Chinese market, enhancing all our aspects as a global company,” adds Finco. The foresight of the Chinese partner is also confirmed by its understanding of the market’s rapid evolution towards cage free and sustainability, systems and approaches in which Facco is already a leader, for example, in the USA and other countries. The Chinese market will also soon arrive at this approach and having a company like Facco on its side will be an important key to quickly understand and make the most of the indications on care for the environment, low carbon footprint, careful consumption of water and energy but above all animal welfare. All this achieved with Facco’s quality of product and service. “Facco Technology Hebei will realise all this from Handan, but connected with Venice, Chicago and Sao Paulo,” Finco concludes.